We must differentiate between the conventional runner and the fashion runner.
The conventional runner is one who has dedicated his life to this activity and the fashion runner is who has started in a time of life in which do sports is trendy. In the second type of runner, it is possible that before to be runners they have practiced other sport or have not practiced any physical activity.
Nowadays, going out to running is one of the most practiced sports practices. This increase of sport is directly related to the culture of the image in which we live.
Another important point is consumerism which entails. For doing running it is necesary a certain material such as basic, sporting sneakers. But the range of objects that can be used to practice this sport is very wide, from thermal shirts to vitamin supplements, sunglasses and GPS devices which show the distance traveled. Ad campaigns for sports brands incite people to get started in the sport and also to consume their products.
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